Misleading food labels you must be careful about

Marketers use allied tricks in order to grab the attention of their potential customers and influence their buying decision.

This is no exception in case of food products too where the apparently ‘innocent’ looking labels may be tremendously misleading.

Now if you have already grown tensed then read ahead to identify these misleading ordinary or heat transfer labels for glass or plastic food containers that you often come across.

So, read in details now.

• Light

You will often find the term ‘light’ in the bottles of beverages, packets of biscuits or other food products that you consumer every day.

Frankly speaking, this term ‘light’ might be the key driving factor that usually makes you purchase these products on a regular basis.

But do you know that this term ‘light’ is quite tricky?

Basically, the term ‘light’ indicates towards the processing of certain food ingredients which reduce their calorific count. Sometimes water is also added to such high calorie food stuffs in order to make them more diluted and less rich in fat.

Therefore, what you actually need to find out is how these food stuffs are processed or what ingredients are added to make them low calorie.

• Natural

The next tricky term in food labels is ‘natural.’ The drive to go natural and consume healthy food often compels consumers to buy food products that are indicated as ‘natural’.

But the question is; are these products natural in true sense or this is just a gimmick? To be honest, this statement has to be partially believed.

This is because these products might comprise of natural ingredients. Nonetheless, as you know natural products are highly perishable and tend to decay quite fast.

Hence, these ‘natural’ products cannot be stored for a longer span unless some chemical preservatives are used for increasing their shelf life.

What ultimately sums down is that this ‘natural’ label never indicates towards a product that is farm grown and delivered straight to your kitchen.

• Whole grain

The term ‘whole grain’ might be the next tempting factor that inspires you to buy flour, breakfast cereals, and other such regularly used kitchen products.

But this term is quite dicey. This is because what you need to check out if whole grain comes in the first three ingredients in the list of components that have been used for making the product.

To be clearer on this, you need to find out the percentage of whole grains present in the product to understand how healthy it is.

If the percentage is too less in comparison to other products present in the food item then hold on. Consuming the product that has been labeled as ‘whole grain’ is actually going to be ridiculous.